Rethinking Prestige Branding

afaceri si management management management specific management in vanzari si marketing

5 Review(s)
Premium and luxury brands have been thriving despite years of economic crisis. They have become the envy of many mass marketers and the darling of every consumer with disposable income between New York and Shanghai. Classified dissects and unfolds th...
Cod: 9780749470036 / 314181
Disponibilitate: In stoc
Producator:

130.80 RON

104.85 RON


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Premium and luxury brands have been thriving despite years of economic crisis. They have become the envy of many mass marketers and the darling of every consumer with disposable income between New York and Shanghai. Classified dissects and unfolds the state of advanced premium consumerism that...
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